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Can I help you with that? Why the future of retail is robotic

Anyone who’s visited a Currys recently – or perhaps a Decathlon in Spain or even a Lowe’s store in the San Francisco Bay Area – may already have encountered a retail robot.

These few examples mark the start of something huge on the high street if a forecast by tech analyst ABI Research is to be believed. Last year it predicted that the annual revenue of the emerging sector providing retail robotics could exceed $8.4bn (£6.9bn) by 2030, so perhaps we’d better get used to the idea of seeing more silicon-based shop staff.

Robotics, and automation more generally, represent an opportunity for retailers as they wrestle with the constant challenge of managing the omnichannel experiences they offer while their costs rise and shoppers’ habits change. This technology was first used by the retail industry in back-office functions such as warehousing, but it has been adopted more recently for last-mile fulfilment – Co-op’s use of home delivery robots from Starship Technologies, for instance – and assistance on the shopfloor.

Retail reborn: How tech change has become a source of High Street hope

Technology can help reinvent the high street and deliver a new era of lean and mean retailers capable of capturing the imagination of a digital native generation.   Given the carnage of the last 12 months, it would be easy to dismiss retail, especially on the high street, as a spent force. The demise of Debenhams and Arcadia has understandably rocked the retail world but in fairness, this has been on the cards for some time. The COVID-19 pandemic has just accelerated what was already in motion, a retail market at a tipping point between the large, traditional stores of the past and the modern, digitally-driven stores of the future. The emergence of online-only retailers Asos and Boohoo as buyers of the Debenhams and Arcadia brands just confirms the changing of the retail guard. This is now a digital retail age and everything from supply chain management through to customer engagement is being data-driven. The challenge for the larger, traditional high street stores is how to adapt and adapt quickly. Some, such as Next, have already been better at it than others but as history has taught us, technology change can be a great leveller.

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