The Guardian: Pee-powered ads and teleportation: the shock and awe approach to ‘screenagers’

When a bunch of balding baby boomers gets together to discuss the future and how to engage a younger demographic, it’s a bit like watching dad dancing at a school disco. At a recent IFS software technology conference in Boston, the talk in the room was about how to be multi-device and social media-friendly, but it was laced with uncertainty. This was, after all, Douglas Rushkoff’s “screenager” generation they were talking about.


The Guardian

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