“We like having you over. It’s like watching a zombie movie, getting really scared and then going back to work, as if it was all just a bad dream.”

For Peter Hinssen, founder of nexxworks, author and lecturer at MIT and the London Business School (among others), this is just one of the more amusing responses he gets from one of his sessions on how to pivot and differentiate in business. Not all companies he talks to either understand what they need to do, or have the mental and physical capacity to actually change.