Mention care.data to most people and they won’t have a clue what you are talking about. Mention privacy and that’s a different matter. AYouGov poll this month revealed that 72% of British adults are concerned about the security of their private information and unauthorised access to their data. Yet, as we head to the polls on May 7th, how many of those people opted out of the open or edited register so they don’t get bombarded with spam emails and junk mail? The problem is that while the government slowly but surely gets more connected, the amount of data at its disposal and the perceived threat of abuse that goes with it, increases dramatically. Data management is getting more complicated for both people and politicians to understand and it’s not exactly an election winner either.